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AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course

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  • 176 Lectures
  • 1 Hours
  • 4.5 Rating
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Curriculum For This Course

  • Part 1 - Introduction to Google Ads

    Video Name Time
    1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1) 08:24
    2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2) 08:55
    3. Google Ads Formula Calculator (part 1) 07:49
    4. Google Ads Formula Calculator (part 2) 05:57
    5. What is Google Ads? (part 1) 04:31
    6. What is Google Ads? (part 2) 07:31
    7. Where do Google Ads Show Up? (part 1) 04:34
    8. Where do Google Ads Show Up? (part 2) 08:12
    9. Complimentary AdVenture Media Account Audit (exclusions apply) 06:12

  • Creating and Setting Up Our First Google Ads Account

    Video Name Time
    1. Creating Your Firs Gooogle Ads Account 08:21
    2. Understanding the Google Ads Account Hierarchy 08:03
    3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 09:49
    4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1) 08:03
    5. Understanding Network Settings (part 1) 07:15
    6. Understanding Network Settings (part 2) 06:25
    7. Understanding Location Targeting (part 1) 06:05
    8. Understanding Location Targeting (part 2) 06:10
    9. Configuring Location Targeting in Google Ads 09:37
    10. Viewing Location Reports in Google Ads (part 1) 05:26
    11. Viewing Location Reports in Google Ads (part 2) 09:15
    12. Understanding Advanced Location Options (part 1) 07:40
    13. Understanding Advanced Location Options (part 2) 08:11
    14. Setting and Configuring Languages 03:47
    15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1) 05:35
    16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2) 07:06
    17. Finding Your Hourly Reports in the Google Ads Interface 05:49
    18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 05:35
    19. Bidding Strategies: Target Search Page Location 05:26
    20. Bidding Strategies: Target ROAS 10:00
    21. Bidding Strategies: Target CPA 04:44
    22. Bidding Strategies: Target Outranking Share 07:22
    23. Bidding Strategies: Maximize Clicks 05:17
    24. Bidding Strategies: Enhanced CPC Bidding 04:24
    25. Bidding Strategies: Manual CPC Bidding 04:28
    26. Campaign Start and End Dates 01:26
    27. Introduction to Dynamic Search Ads! 07:28
    28. Understanding Sitelink Extensions (part 1) 06:34
    29. Understanding Sitelink Extensions (part 2) 07:24
    30. Callout Extensions 04:51
    31. Call Extensions 08:19
    32. Structured Snippet Extensions 05:56
    33. App Extensions 02:18
    34. Message Extensions 08:31
    35. Location Extensions 04:55
    36. Promotion Extensions 09:34
    37. Price Extensions 10:25
    38. Understanding Ad Rotation Settings 10:25
    39. The Basics of Ad Scheduling 10:24
    40. Understanding the Basics of Device Targeting (part 1) 07:06
    41. Understanding the Basics of Device Targeting (part 2) 08:03
    42. Understanding Campaign URL Options 07:07

  • Structuring Your Ad Groups Like A Professional

    Video Name Time
    1. Ad Group Structure Basics and Organization (part 1) 07:20
    2. Ad Group Structure Basics and Organization (part 2) 06:27
    3. Ad Group Structure Ideas 06:42
    4. Creating Our First Ad Group in Google Ads 08:55

  • How To Write Killer Ads in Google Ads!

    Video Name Time
    1. The Anatomy of Google Text Ads 06:50
    2. Compliance in Google Text Ads 05:21
    3. Requesting a Manual Review of Your Ads and Expediting the Process 02:24
    4. Best Practices for Successful Text Ads (part 1) 06:31
    5. Best Practices for Successful Text Ads (part 2) 07:22
    6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1) 08:26
    7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2) 06:41
    8. The BJ Fogg Behavioral Model 14:15
    9. Creating Our First Ad in Google Ads 11:42

  • Setting Up Your AdWords Billing

    Video Name Time
    1. Configuring Your Billing Details in Google Ads 05:01

  • Keywords in Depth - The Heartbeat of Your Account

    Video Name Time
    1. Keyword Basics: Keywords vs Queries 08:34
    2. The Basics of Keyword Research (part 1) 04:58
    3. The Basics of Keyword Research (part 2) 05:56
    4. The Basics of Keyword Planning (part 1) 05:56
    5. The Basics of Keyword Planning (part 2) 06:51
    6. The Basics of Keyword Organization 06:21
    7. Understanding Keyword Match Types (part 1) 05:44
    8. Understanding Keyword Match Types (part 2) 06:18
    9. Keyword Match Types: Broad Match 09:03
    10. Keyword Match Types: Broad Match Modified 06:05
    11. Keyword Match Types: Phrase Match 06:20
    12. Keyword Match Types: Exact Match (part 1) 05:37
    13. Keyword Match Types: Exact Match (part 2) 06:06
    14. Keyword Match Types: Negative Match (part 1) 05:56
    15. Keyword Match Types: Negative Match (part 2) 06:11
    16. Using the Search Term Report to Find Negative Keywords (part 1.1) 07:46
    17. Using the Search Term Report to Find Negative Keywords (part 1.2) 07:21
    18. Using the Search Term Report to Find Negative Keywords (part 2.1) 08:15
    19. Using the Search Term Report to Find Negative Keywords (part 2.2) 08:51
    20. Understanding Negative Keyword Lists (part 1) 06:03
    21. Understanding Negative Keyword Lists (part 2) 05:42
    22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1) 07:25
    23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2) 06:03
    24. Adding Negative Keywords at The Ad Group Level 09:03
    25. Traffic Sculpting Using OPTMYZR 07:08
    26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1) 06:20
    27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2) 07:32
    28. Using Additional Research Tools to Get Negative Keyword Ideas 09:54
    29. Keyword Research: Using the Google Keyword Planner 1 (part 1) 10:02
    30. Keyword Research: Using the Google Keyword Planner 1 (part 2) 08:57
    31. Keyword Research: Using the Google Keyword Planner 2 (part 1) 06:56
    32. Keyword Research: Using the Google Keyword Planner 2 (part 2) 08:39
    33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1) 09:05
    34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2) 06:51
    35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1) 08:36
    36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2) 07:44
    37. Keyword Planning: Understanding the Buyer Funnel 09:53
    38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1) 05:50
    39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2) 05:50
    40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1) 09:43
    41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2) 08:20
    42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1) 08:57
    43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2) 09:40
    44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1) 07:46
    45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2) 09:15
    46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1) 08:58
    47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2) 07:29
    48. Keyword Organization: Formatting Keywords in Excel 10:32
    49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1) 07:57
    50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2) 03:58
    51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1) 06:49
    52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2) 06:35
    53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1) 09:36
    54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2) 08:52

  • Account Structure - How To Structure Ad Groups Like A pro

    Video Name Time
    1. Account Structure: How To Create A New Ad Group Within Your Campaign 07:22
    2. Importing Your Keyword Lists From Excel Into Your New Ad Group 10:48
    3. Creating Multiple, Relevant Ads For Your New Ad Groups 13:11
    4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 08:09

  • The Incredible Dynamics Of The AdWords Auction

    Video Name Time
    1. Introduction To The AdWords Auction 20:04
    2. Understanding Quality Score: Click Through Rate And Ad Relevancy 15:25
    3. Understanding Quality Score: Landing Page Quality 07:04
    4. Understanding Ad Rank and How It Is Calculated 11:55
    5. When You Could Ignore Low Quality Scores (and when you can't!) 09:14
    6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 07:58
    7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 11:25
    8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 07:09

  • Expanding And Refining Your Campaigns

    Video Name Time
    1. Navigating The AdWords Dashboard 15:16
    2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 15:14
    3. Editing The Essential Campaign Settings 06:15
    4. How To Create New Campaigns That Will Improve Your Results 15:06
    5. How ToUse Your Website To Make The Best Campaigns Possible 15:46
    6. How To Set Up Powerful Custom Schedules For Your Campaigns 11:47
    7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 12:07

  • Negative Keywords - Your Greatest Ally

    Video Name Time
    1. Understanding Negative Keywords In-Depth 14:15
    2. Using Broad, Phrase and Exact Match With Your Negative Keywords 06:51
    3. Adding and Removing Negative Keywords and Negative Keyword Lists 20:20

  • Making Your Ads Unstoppable With Multiple Ad Extnesions

    Video Name Time
    1. Introduction To Ad Extensions 06:18
    2. The Benefits Of Using Ad Extensions 08:15
    3. Different Types Of Ad Extensions and Best Practices 05:55
    4. Adding Sitelink Extensions 08:15
    5. Configuring Your Sitelink Extensions For The Best Results 11:22
    6. Adding Callout Extensions And Phone Extensions 08:13

  • Remarketing – Your Secret Weapon To Converting Like A Boss

    Video Name Time
    1. The 5 Primary Forms Of Remarketing 15:51
    2. Realizing The Benefits And Importance Of Remarketing 12:49
    3. How To Create And Add Your Remarketing Tag 03:59
    4. Creating Your First Remarketing Audience 13:28
    5. Configuring Your Remarketing Campaign Settings 13:52

  • Keeping Track Of Profits With Conversion Tracking

    Video Name Time
    1. Understanding The Basics Of Conversion Tracking 14:15
    2. Exploring The Different Conversion Actions Visitors Take On Your Site 14:22
    3. Setting Up Conversion Tracking For Form Submissions 17:35
    4. Generating And Installing Your Conversion Tracking Tag 04:34
    5. Understanding The Basics Of Phone Call Tracking 08:58
    6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 09:33

  • Profitable Bidding Strategies

    Video Name Time
    1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction 14:53
    2. How To Mathematically Calculate ROI and ROAS 09:07
    3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 11:46
    4. Calculating Profitable Keyword Bids Based On Revenue Per Click 09:08

  • Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

    Video Name Time
    1. Introduction To AdWords Scripts - What Are Scripts? 04:58
    2. Bidding To Average Position AdWords Script Part 1 11:36
    3. Bidding To Average Position AdWords Script Part 2 13:58

  • Bonus Material!

    Video Name Time
    1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 13:30
    2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 18:18
    3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 20:05

  • Part 2 - Introduction to Google AdWords

    Video Name Time
    1. Introduction 9:00

  • Setting up AdWords

    Video Name Time
    1. Setting up AdWords 8:00

  • Your first AdWords Campaigns

    Video Name Time
    1. Creating a Search Campaign for Google 6:00
    2. Creating a Display Advertising Campaign for Google 10:00
    3. Optimising AdWords Campaigns 7:00

  • Advanced Google AdWords Advertising and Reporting

    Video Name Time
    1. Remarketing in Google AdWords 9:00
    2. Effective Measurement of AdWords Performance 6:00
    3. Performance Reporting 4:00

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